He began by listening—reviewing what worked, what didn’t, and how people actually engaged with church updates. The goal was simple: make staying informed feel easier, not overwhelming.
He proposed a new structure that gave each tool a clear role: The Voice became a space for deeper storytelling and reflection, while the eWeekly shifted to short, mobile-friendly blog summaries that linked to timely posts on the church website. To help teams adapt smoothly, David designed templates and created digital tools for information to be submitted easily.
When it launched, Peoples Church News became the new central hub, supported by a Thursday email that tied everything together. David’s approach—equal parts strategy, storytelling, and design—increased audience engagement by 68% and accessibility by 64%.

Drawing on both cultural insight and communications expertise, he proposed twenty-five potential themes, each rooted in the congregation’s mission and values while resonating with broader social and spiritual currents.
For each concept, he provided written rationales explaining how the theme might engage members emotionally, foster belonging, and align with contemporary conversations about resilience, justice, and community renewal.
In addition to the creative ideation phase, David conducted and synthesized empirical research on stewardship practices in congregations with diverse socioeconomic backgrounds.
Once the team selected “Still We Rise” as the central theme, David crafted a narrative framework to scaffold the message and produced visual and written materials to sustain the campaign.